Limitless imagination is a defining characteristic of great musicians - J Balvin proves that. The Colombian superstar’s passion for creativity explodes past mere music-making, and heads into the realms of visual aesthetics, fashion and pop culture. In the last decade, the Medellin native has helped turn his city, and Latin America in general, into the coolest place to be in pop music. He wears Pikachu hoodies with not-even-dropped-yet Yeezys while riding the tops of charts from Canada to Chile. And from Pharrell to Bad Bunny to Colin Tilley, the urbano/reggaeton hero works with the only best. Naturally, we wanted to collaborate with him. When our teams joined forces in Miami to capture these performances, Balvin’s iridescent ideas flowed like the Magdalena. Taking inspiration from ‘Colores,’ the teams worked with Rio-based Penique Productions to turn the interior of a mansion into a vibrant representation of each song’s hue. Finally, “Rojo.” Fans loved the heartfelt message of the official “Rojo” vid. They’re sure to love this striking performance, in which he looks like he’s burrowed his way into an actual heart, crooning from the ventricles. It's the perfect end to such an aesthetically striking series. ¡Vevo en vivo!
Executive Producer: Micah Bickham
Director: Kyle Goldberg
Producer: Hailey Rovner
Producer: Saharah Sejour
Producer: Tomas Alvear
Production: CONTRAST Films
Director of Photography: Janssen Powers
Editor: Ramy Elsokary
Music & Talent: Gabby Prisciandaro & Julie Fernandez#OfficialLivePerformance #JBalvin #Rojo
Music audio by J Balvin performing Rojo (Official Live Performance) | Vevo. © 2020 UMG Recordings, Inc.